Extracts Relaunch
The brief was to create a fresh new look for Boots’ Extracts range, appealing to a more youthful audience whilst retaining current consumers. One of the aims of the re-launch was that the packaging should evoke the fruity fragrance to such an extent that the consumer could “almost taste it”. The brief was fairly open which left room for plenty of exploration, so here I’ve shown a few of the routes developed in response to brief.
